The Art and Science of: The SWOT Analysis

The Art and Science of: The SWOT Analysis

Way back in 2009 I earned a bachelor’s degree in Spanish and Business Studies from Butler University.  Fun fact – that major doesn’t actually exist anymore at Butler…but my degree still counts, right? Right?!? Regardless, half of my undergraduate education was dedicated to the study of  business. Since then, I have always worked in a …

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An Interview with My Great Uncle, Larry Freedman

An Interview with My Great Uncle, Larry Freedman

Recently, I had the distinct pleasure of interviewing my great uncle Larry, who is my late Grandpa Art’s younger brother. At 91 years young, he and I are 60 years apart in age.  The biggest takeaways from our conversation are slightly different than those from my other family interviews. Larry is a genuinely humble man …

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The Most Famous SMART Goal in Human History

The Most Famous SMART Goal in Human History

Yesterday, July 20th, 2019, marked the 50th anniversary of human beings setting foot on the lunar surface for the first time. If you are even remotely a nerd like me, the last couple of weeks have been filled with countless news stories, podcasts, interviews, videos, Google doodles, and even projections on the Washington Monument reminiscing …

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“Full Speed Ahead”: The Story of My Dad’s Career Odyssey

“Full Speed Ahead”: The Story of My Dad’s Career Odyssey

In honor of Father’s Day, I’d like to share a story about my dad, Peter Freedman. This is different than what I wrote for Mother’s Day, because I didn’t interview him about one goal. Instead, I learned more details than ever before about all of the steps that led him to where he is today, …

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The Art and Science of The Little Black Book

The Art and Science of The Little Black Book

“The most exciting phrase to hear in science, the one that heralds the most discoveries, is not ‘Eureka!’, but ‘that’s funny…’” – Isaac Asimov This is one of my favorite quotes of all time; I have shared it often with college students who are exploring majors and careers, all while getting ready to embark on …

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4 Lessons on Goal Setting from a Mom who is Potty Training Twins

4 Lessons on Goal Setting from a Mom who is Potty Training Twins

For months we have been in the midst of potty training my twin, 2 year old daughters. I may be ever so slightly biased, but I believe they are pretty amazing. They each are hilarious, smart, and creative in their own unique ways. They are also independent thinkers. Which can be…challenging. It’s good in the …

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